Scarecrow M&C Saatchi India embraces the spirit of Eid in the times of social distancing
In India for over a century, Wagh Bakri Tea has stood for creating and enriching relationships. This inspired Scarecrow M&C Saatchi to create a digital film to celebrate Eid, the festival that brings people together.
But, how do you celebrate a festival marked by embracing and gathering, in the times of social distancing? By looking at the silver lining of this Eid that is unlike any other in history. Backed by a piece of music with Mediterranean flavours, it reminds us to be thankful for what we have rather than that what we don’t and how this Eid has given us the opportunity to be more grateful and have more empathy.
Manish Bhatt, Founder Director, Scarecrow M&C Saatchi added “Eid is a festival of ‘galey milna’, so it was an interesting challenge to look at it in the perspective of the effects of lockdown, curtailed travel and social distancing. As always, we believe that a brand should infuse optimism that lifts the mood of the people and I believe this film does that.”
Credits
Client: Wagh Bakri Tea Group
Agency: Scarecrow M&C Saatchi
Creative Team:
Manish Bhatt
Raghu Bhat
Kapil Tammal
Mustafa Kapasi
Sakhi Shah
Antara Shinde
Yamini Gujaran
Shristi Lahiri
In-house Editing by:
Sakhi Shah
Sound & Narration:
Music: Vaibhav Panch
Narration: Tarun
Account Management Team:
Mangesh Mulajkar
Wayne Oliver
Saras Bajaj
Client Team:
Shri Parag Desai
Yogesh Shinde
Megha Sule
