AnalogFolk appoints Tatjana Kudinova as UX Director Asia

Digital specialist agency AnalogFolk has appointed Tatjana Kudinova as UX Director for Asia, whose responsibilities include building on the agency’s existing research and intelligence, strategy and user experience design.

Kudinova has previously held UX lead roles at Accenture Interactive and Sapient Razorfish, working with brands such as Cathay Pacific, Asia Miles, ANA, HSBC, and General Electric. Kudinova was the lead designer on Asia Miles’ mobile app revamp which focused on personalisation and gamification. She also led design and research initiatives that created novel in-flight tools for pilots at Cathay Pacific.

Kudinova has presented, reviewed, and co-authored research papers at some of the world’s largest and most influential conferences on interaction design and computer graphics, including SIGGRAPH Asia and ISEA. In addition, her creative media works have been exhibited worldwide, including interactive art festivals such as MUTEK and SÓNAR.

Harry Llufrio, ECD and Co-Founder of AnalogFolk Asia said, “Many of our clients are either start-ups backed by big organisations or are businesses going through a period of ambitious transformation. They are looking for strategic partnerships. The products and services we are creating online require very talented UX minds and we have found that in Tatjana. She joins our leadership team at the perfect time as we continue to grow our client base across Asia.”

Kudinova’s appointment is part of a continued talent drive to strengthen the agency’s position as the leading digital specialist in the region, with a focus on customer experience.