BBH Shanghai has released ‘Age of Experience’, directed by AB/CD/CD via international production company Hamlet.
In a strategic plan to feature more visionary products in their brand communications, the film teases, rather than reveals, and gives us a glimpse of the range of innovative everyday tech products about to emerge from the vast Samsung R&D centre in Seoul.
The 60” online film shows humans and technology living together in perfect harmony, side by side through the everyday moments of life, intertwining in perfect symbiotic unity. With this film, Samsung is demonstrating how technology can seamlessly integrate into our daily lives, not merely as a tool, but as part of our human experience.
“This isn’t a depiction of a cold, techno-laden future. It’s the world we know today with the technology of tomorrow seamlessly embedded in it, and with this film we can visually convey the warmth of human emotions and the optimism that future technology can bring.” said Ruben Goots, Co-Founder & Executive Producer of HAMLET.
The Seoul R&D centre is the birthplace of all new Samsung products. Due to the highly protected and confidential status of the new products, the film crew were not permitted to leave the centre to film the products, so alot of the film was shot in the R&D centre.
The products featured are: Bot Air Purifier, Modular TV, Bespoke refrigerator, Fold handheld device and Digital Cockpit for cars.
Title: Age of Experience
Agency: BBH Shanghai
CCO: Kelly Pon
Managing Partner: Joanne Liu
Creative Director: Darren Leong
Executive Producer BBH: Weisian Lee
Production Company: HAMLET
Executive Producers: Ruben Goots, Jason Felstead, Priscilla He
DOP: Benjamin Todd
Editor: Linda Attab
Color Grading: Sylvain Canaux @ St Louis, Pais
Post Production: St Louis, Paris