Leo Burnett Thailand introduces the master of freshness to PT service stations to determine how fresh their retail offering is
Leo Burnett Group Thailand has released a new film that follows a Japanese chef, the real master of freshness ,who visits a PT’s gas station to test out the fresh & new range of products and services.
Guaranteed by the master that people will experience the same satisfaction and refresh before getting back on the road.
Car owners and drivers are less likely to know the fact that freshness of the gasoline is superior to their car’s engine, in terms of better driving performance and its longer lifespan. This is where PT positioned the brand equity as “PT fresh & new” that resonates with the highest quality and freshness in every drop of PT’s gasoline.
The key message “PT fresh & new” has been consistently communicated for more than four years with success. However, as PT has grown beyond just an energy company and becoming an ecosystem of retail business, Leo Burnett Thailand saw an opportunity to bring this strong brand equity to the next level.
Client: PTG Energy Public Company Limited
Product/Service: PT petroleum & gasoline service station
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimungkalo
Creative Director: Pipat Uraporn
Art Director: Pipat Uraporn, Sompat Trisadikun
Copywriter: Suppatit Puntarangkul, Vitharn Pimpa
Account Management Director: Yosathorn Numbenjapol
Account Director: Napat Manuchayapong
Account Manager: Paradee Latpittaya
Account Executive: Nattawan Rattanaphibul
Agency Producer: Sompetch Nuntasinlapachai
Strategic Planner: Nuttaphol Yamkawee
Project Manager: Sunee Chansuksurachode
Production Company: Mum Films Co., Ltd.
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Phatcharin Tarnpornsree
D.O.P: Teerawat Thitikornwanich
Assistant Director: Chairat Piriyawattanakul
General Manager: Chattakul Nachaisit
Production Manager: Thatchai Binhasun
Editor Support: Kritsana Thaweesang
Art: Dusit Yapakawong
Prop: Natthaphol Kraipeom
Mock up: Bendit Wiwak
Wardrobe: Kittisak Prasarndee
Casting: Grace Wiyasu
Make up: Montakan Intarat
Hair Stylist: Sawas Charoenying
Editor: Dechmongkol Prasertsit
Colorist: Rattana Leedamrongprasert
Flame Artist: Rattana Leedamrongprasert
Post Producer: Phatcharin Tarnpornsree
Sound Production Company: Mellow Tunes Co., Ltd.
Sound Engineer: Artit Vongmetta, Supavit Kumkoon