Smart Communications, the Philippines’ leading telecommunications and digital services provider, has launched a new campaign developed by Grey Manila anchored on simplifying technology to improve lives.
The campaign comes from the insight that life today is more often than not, run by the apps that we have on our gadgets, the Gigalife is all about a lifestyle enhanced and enjoyed through technology made simple – backed by a strong network.
At the center of the campaign is one of Korea’s leading men, Hyun Bin, whose drama serials are among the most-watched on the Smart service, Giga Video. The campaign uses the tagline, ‘Simple. Smart Ako.’ (I’m Smart).
The video was launched on TV as well as on social media, where it has wracked up almost 2.4 million views and counting.
Getting this done in the midst of the pandemic and the subsequent lockdown would have been impossible without technology. Every meeting was conducted through the Teams and Zoom platforms.
Jane Basas, Smart Senior Vice President and Head for Consumer Wireless Business, said, “Digital technology made this happen. We were all monitoring and coordinating the actual shoot in Korea remotely from our homes in Metro Manila. The whole team, including our agency Grey Manila, the production team-Plan B and Unitel Straight Shooters, were giving comments and directions in real time.”
With Gigalife, getting and staying connected with family, friends and colleagues is now remarkedly easier, faster, and yes, simpler. Same goes with accessing apps that have become vital means of information, entertainment, and used even for banking and payment activities.
“We’re proud to be part of a campaign that is relevant to the lives of the Filipinos,” Grey Manila CEO John Lucas shared. “Connection that is easily accessible, stable and strong is even more important in these challenging times. And the brand’s ‘Simple. Smart Ako’ (I ‘m Smart) campaign perfectly captures that.”
Smart Communications, Inc.
PLDT Chairman and CEO: Manuel V. Pangilinan
Smart President and CEO and PLDT Chief Revenue Officer: Alfredo S. Panlilio
SVP and Head, Consumer Business – Wireless: Jane J. Basas
Department Head/ VP, Corporate Marketing & Strategy: Lloyd Manaloto
AVP/ Center Head, Marketing Services Operations: Mon Samarista
Senior Manager, Influencer & Endorser Engagement: Camille Mamangon
Manager, A&P, Logistics & Agency: Weng Delos Santos
Chief Executive Officer: John Lucas
SVP for Accounts: Meldy Warren
Group Account Director: Katya Gozo
Sr. Account Manager: Miguel Cordero
Chief Creative Officer: Eugene Demata
Deputy Executive Creative Director: Marci Reyes
Sr. Art Director: Paik Abanilla
Copywriters: Marci Reyes, Marrinel Poblete
Chief Strategy Officer: Agnes Martinez
Strategist: Cristina Flores
PlanB Production Agency
Broadcast Producer: Janet B. Liong, Joy Barbara, Cherry Bacani
President & CEO: Madonna Tarrayo
Executive Producer: Ruth Colacion
Executive Producer: Monica Chang
DOP: Han Bit
First AD: Kim Kyung Sik
Post House: 361
Music: Jasper Perez
Sound Engineer: Pope Paredes
Photographer: Yeongjun Kim
Print Producer: Vivian Cho