Scarecrow M&C Saatchi India launches Prabhat Milk film to rekindle childhood memories on World Milk Day
Prabhat wanted to share, celebrate and spread the goodness of milk in this film created by Scarecrow M&C Saatchi India.
The film attempts to rekindle the childhood memories we have, using an audio mnemonic of ‘AKKAD BAKKAD’ and uses disruptive animation style to show the ‘cool quotient’ of milk and its health benefit.
We have all grown up drinking milk straight from the glass as a part of our daily health regime. The goodness of this original health drink of the nation is relevant even today. In fact, the importance of milk is even more during this health crisis as it helps build immunity and strength, and Prabhat is celebrating the same, this World Milk Day.
Prabhat Dairy, part of Lactalis India, is one of the leading milk brands of India. Its milk is available across Mumbai, Pune and key cities of Maharashtra like Shrirampur, Shirdi, Nashik, Aurangabad, etc., and dairy products like UHT Milk, Ghee, Dairy Whitener and Flavoured Milk are available pan-India.
Sandipan Ghosh, Commercial and Marketing Director, Prabhat Lactalis India, said “Our frontline team and farmers have worked hard to ensure that the milk supply to the nation continues even in the lockdown. But people need to be reminded that this natural immunity booster is available right at our homes and its daily consumption helps. So we took the opportunity to reiterate the goodness of the multi-talented milk on World Milk Day.”
Raghu Bhat, Founder Director, Scarecrow M&C Saatchi added “Milk is a metaphor for purity. Milk is kindness in liquid form. Milk is an act of giving. We wanted to create a contemporary ode to milk through a language that is as universal as milk itself – namely, music. We are happy that the catchy tune has been received well by people of all age-groups.”
Client: Prabhat Dairy
Agency: Scarecrow M&C Saatchi
Creative Team: Raghu Bhat, Manish Bhatt, Kapil Tammal, Mustafa Kapasi, Siddhartha Karmakar, Shristi Lahiri, Siddhesh Sawant, Mrunmayee Bagwe
Account Management Team: Arunava Sengupta, Mangesh Mulajkar, Wayne Oliver, Saras Bajaj
Client Team: Sandipan Ghosh, Vijaykumar Bhoyar
Music: Divya & Akshat
Animation: Rohit Khedkar