vivo, the leading global technology company, has announced Interone China as their overseas brand marketing partner to revamp its global master website as well as to handle the roll out for all global markets.
The decision followed an intensive pitch involving other 4A agencies from China. Interone’s responsibilities will include the vivo global web strategy, global website concept, art direction and the implementation plan worldwide for more than 30 countries and regions including local customized features and customer experience.
As the official brand platform, the website will help to build vivo’s global brand image, drive consumer engagement and commerce across the world and different cultures.
Interone China did not just answer the brief perfectly but understood almost of all the challenges many brands face when expanding globally. Interone showed clear solutions for a technology brand confronted with a global digital eco system and with different local and regional demands, enabling them to come out on top and win the business.
Interone China’s visionary mission is to work together with brands going global by building their digital brand experience across different regions. Armed with rich CX & UI experience and backed with vast brand insights and global resources, Interone China is the perfect partner for any brands with global ambitions.
Interone China is a full service agency with very strong digital DNA, their current clients include BMW, Bosch Home Appliances, MINI, Michelin, Rolls-Royce, AIIB etc. with offices in Beijing and Shanghai.