Maybelline Thailand has partnered with MRM Thailand to #SpreadGoodVibes through a fun, interactive Augmented Reality campaign that helps share positivity digitally during the COVID-19 pandemic.
Five beauty influencers have been engaged to spread the campaign message and introduce three new unique makeup looks that celebrate the brand’s pillars of strength, passion and positivity. Content created includes tutorials for complete make-up looks and product education and these have been shared on the brand’s social media accounts.
An interactive Augmented Reality filter has also launched to spread positivity on Maybelline Thailand’s Facebook page and is available on Instagram. The animations appear in response to users’ gestures—the bigger your smile, the more you wink and the more kisses you blow, the larger the animations.