R/GA has announced Ben Miles as the new Executive Creative Director for Business Transformation in Asia Pacific, the company’s consulting practice in the region.
Based in Sydney, Miles joins R/GA after 9 successful years as Executive Creative Director of Interbrand Australia, where he played an instrumental role in its regional growth strategy.
A design leader known for transformative work with brands and company culture, Miles will be the regional creative lead for R/GA’s consulting practice, Business Transformation, in APAC. He will continue to grow the unique consulting offering – designed to help the C-suite innovate – based out of Sydney while leveraging a global multi-disciplinary team of consultants, designers, strategists, and technologists in 7 offices.
“I couldn’t be more excited to join R/GA – even more so, given the current uncertainty. It’s businesses like R/GA that lean into the disruption, invest in R&D and champion creativity to better serve the changing needs of society,” notes Ben Miles. “And it’s the diverse talent across the world that makes this all possible, and the main reason I’ve joined. The collaborative nature of the global network is unlike anything I’ve seen – designed to scale and create a more human future.”
Reporting to Mike Rigby, R/GA’s Global Head of Brand Transformation based in New York, Miles will focus on helping clients to build strong, relevant brands rooted in business and connected across experiences. With nearly two decades of experience, he is uniquely positioned to deliver innovative brand solutions that fuse business rigour and creativity.
“Ben’s impressive track record in reshaping some of the world’s top companies and successfully navigating disruption will be a powerful asset for growing Business Transformation in the region,” shared R/GA Australia MD Michael Titshall. “Since launching the APAC consulting practice in 2018, we have seen strong demand from a range of regional and local clients who look for a creative and strategic partner on their journey towards building sustainable and customer-first brands.”
Previously at Interbrand, Miles was a key creative leader and delivered acclaimed work for The Prince Akatoki, Independent Grocers for Australia (IGA), and Telstra. He most recently led Australian Marriage Equality’s award-winning campaign G’ AY MATE. Miles is a fervent advocate for design’s ability to break barriers and create social change. He brings a human-centered approach to his work with the goal of creating projects that are in-tune with the needs of people and incites positivity in the world.