UnDigitas launches into Asia opening Ho Chi Minh City office after 12 months of operations

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UnDigitas launches into Asia opening Ho Chi Minh City office after 12 months of operations

Digital experience agency UnDigital opened their Ho Chi Minh City office this week after only one year of operation due to unprecedented growth in specialist web development and customer experience design and a resilient business model during the COVID-19 environment.


While previously considered unseen and unheard, UnDigital has grown 300% year-on-year, and 180% during the pandemic period on monthly billings. This, coupled with the untapped potential of specialist app development skills rarely found in Australia, has allowed an office of four to be remotely established following foreign investment registration. The office has been set-up in one of the Dreamplex locations in Ho Chi Minh City, and run by Tran Van Tai.

Andrew Cornale, co-founder and Technical Director said “Tran is the ex-Silverstripe Viet director and joins us to bolster up our technical capabilities in the platform as well as expand our custom software development offering. We have a history of working with Tran which spans over 4 years. Creating UnDigital Vietnam together is an exciting advancement and it’s a natural fit.

His proven leadership experience alongside his excellent technical skills will help us establish an unmatched executional capability. The office opening has come off the back of a very successful 6 months of growth in particular of user experience strategy.”

Tran also comments “I’m really happy to be joining UnDigital to lead the expansion into Asia. Our technical capabilities are continuously improving and I look forward to supercharging the growth of our team here.”

UnDigital is an agency many are unfamiliar with – yet many in the industry have worked with the husband and wife Kristen and Andrew Cornale over the past 8 years.

“We’ve been too busy to talk about ourselves ,” laughs Kristen Cornale, co-founder and Strategic Director. “ We’ve been white labelled for so long which has allowed us to build great relationships here in Australia. I believe this is the reason why the launch of our new brand has been so successful. We’re currently hiring in both Ho Chi Minh City and Sydney and are looking to connect with the best talent in the market. The project has been in genesis since 2018, it now has a name and I’m so excited to see where it takes us.”

UnDigital’s recent client roster includes some of the leading brands in Australia including Landcom , Wisdom Homes , H oot Homes , hipages and Fit Nutrition . They’ve also built strong partnerships with Australian agencies including Bullet Studios , DOUBLESTAR CO and Kiindred . With plans to jointly scale both the Australian and Asia offering, UnDigital will leave no stone unturned for growth.