Cathay Pacific encourages people to find the wonders of the world at home in new spot via Leo Burnett Hong Kong
Leo Burnett Hong Kong and MSL Hong Kong have launched this social campaign, made with user generated content, that encourages everyone to find wonders of the world at home.
12,000 Asia Miles were then given away to fans who submitted the most creative visuals to help them redeem a future trip to their photo’s destination.
Cathay Pacific, was one of the airlines worst hit by the spread of Covid-19, they had to cut back on flights by 75%. With global travel restrictions imposed, the brand was grounded, much like the people. But with travelling being in the “top 5” most missed activity during lockdown, how could Cathay Pacific help people “fly” when we’re all grounded?
The user generated campaign was adapted across 16 markets, amassed over 10,000,000 social media impressions, over 560,000 social views, over 100,000 positive social engagement and #TillWeFlyAgain continues to get images daily.
Credits
Assoc Creative Director: Francis Wong
Chief Creative Officer: Carol Lam
Group Creative Director: Christopher Lee
Managing Partner: Angie Wong
Senior Brand Director: Lydia Wong
Senior Strategist: Tasmina Chhugani
Digital Strategy Director: Winnie Cho
Senior Consultant: Chloe Yung
