Dentsu Tokyo and SMV Japan release animated song reminding you to stay safe once COVID-19 restrictions ease
The state of emergency has been lifted in Japan but people still need to be careful. This is why Dentsu Tokyo has created an animated movie and a song about what to do when you see everyone for the first time in a long time.
The campaign for SMV Japan, which sells mobile alcohol disinfection spray, stresses that when the self-restraint is over, and you can finally get out and see your loved ones, you still have to make sure you don’t let your guard down and this then leads to a second or third wave.
The “Be Aware, Don’t Be Scared” message reminds us of some of the important things to keep in mind when we first go out – like trimming your nose hairs; wearing comfortable shoes; wearing pants; and of course to stop “passing air”.
Art Director: Ryosuke Sone
Copywriter: Chieko Manako
Creative Director: Yusuke Shimano
Director: Ryosuke Sone
Executive Producer: Masaomi Watanabe
Producer: Yoko Asano