One Show 2020 sees Asia take home 15 Gold Pencils led by Cheil Hong Kong, Dentsu Tokyo and FCB Mumbai

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One Show 2020 sees Asia take home 15 Gold Pencils led by Cheil Hong Kong, Dentsu Tokyo and FCB Mumbai

Agencies in the Asian region took home 15 Gold Pencils from The One Show 2020, announced just moments ago.

 

Cheil Hong Kong, Dentsu Tokyo and FCB India Mumbai all scored 3 Gold Pencils and Cheil Hong Kong added two more in partnership with Cheil PengTai Beijing.

Mainland China scored 2 Gold, 4 Silver, 2 Bronze and 26 Merit.

Gold Pencils:
Cheil PengTai Beijing with Cheil Hong Kong “BACK2LIFE” for Samsung in Interactive & Online, Branded Games
Cheil PengTai Beijing with Cheil Hong Kong “BACK2LIFE” for Samsung in Mobile, Gaming

Silver Pencils:
Accenture Interactive China Shanghai “Pocket Franchise” for Yum China in Branded Entertainment, Mobile Apps
Ogilvy Beijing with Ogilvy Shanghai “5G Kung Fu Showdown” for Huawei Device in Experiential & Immersive, Innovation in Experiential
Shanghai Ogilvy & Mather Advertising Ltd. with ARMA Global Media Development, both Shanghai, and The Visual Asylum Sydney “Piracy Blockr” for FocusFilm Media in Experiential & Immersive, Craft – Use of Technology
Wieden+Kennedy Shanghai “Nike 2019 Beijing 99” for Nike in Branded Entertainment, Craft – Art Direction

Bronze Pencils:
Ogilvy Beijing with Ogilvy Shanghai “5G Kung Fu Showdown” for Huawei Device in Experiential & Immersive, Augmented, Virtual & Mixed Reality
Shanghai Ogilvy & Mather Advertising Ltd. with ARMA Global Media Development, both Shanghai, and The Visual Asylum Sydney “Piracy Blockr” for FocusFilm Media in Experiential & Immersive, Augmented, Virtual & Mixed Reality

One Show 2020 sees Asia take home 15 Gold Pencils led by Cheil Hong Kong, Dentsu Tokyo and FCB Mumbai

Hong Kong agencies took home 3 Gold, 2 Silver, 3 Bronze and 12 Merit.

Gold Pencils:
Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Out-of-Home, Craft – Illustration
Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Print, Posters – Campaign
Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Print, Craft – Illustration

Silver Pencils:
Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Out-of-Home, P.O.P. & In-Store – Campaign
Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Print, Craft – Art Direction

Bronze Pencils:
Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Out-of-Home, Billboards & Transit – Campaign
Cheil Hong Kong with Illusion CGI Studio Bangkok “A Sweet Escape” for Chupa Chups (Snack To Home) in Print, Newspaper – Campaign
Ogilvy Hong Kong “Hot & Spicy (Season 2)” for KFC Hong Kong, Jardine Restaurant Group in Print, Craft – Art Direction

India won 5 Gold, 6 Bronze and 33 Merit.

Gold Pencils:
Dentsu Webchutney Bengaluru “Voice of Hunger” for Swiggy (Bundl Technologies) in Social Media, Social Channel – Single Platform
Dentsu Webchutney Bengaluru “Voice of Hunger” for Swiggy (Bundl Technologies) in Social Media, User-Generated Content
FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Direct Marketing, Out of Home – Billboards & Transit
FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Direct Marketing, Non-traditional & Guerrilla Marketing
FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Interactive & Online, Interactive Digital Installations

Bronze Pencils:
DDB Mudra Group Mumbai “Project Free Period” for Johnson & Johnson in Creative Effectiveness, Single Country or Region – Consumer / Brand
FCB India Gurgaon “Out and Proud Classified” for The Times Of India in Design, Promotional – Print Advertisements
FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Health Wellness & Pharma, Experiential / Immersive / Events
FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Health Wellness & Pharma, Public Relations
FCB India Mumbai with FCB Global New York “The Punishing Signal” for Mumbai Police in Social Media, Stunts & Activations
Ogilvy Gurgaon with Ogilvy Mumbai “The Legacy Project” for Pernod Ricard India in Design, Craft – Illustration

One Show 2020 sees Asia take home 15 Gold Pencils led by Cheil Hong Kong, Dentsu Tokyo and FCB Mumbai

Japan picked up 5 Gold, 3 Silver, 4 Bronze and 32 Merit.

Gold Pencils:
Dentsu Inc. with Dentsu Creative X Inc., both Tokyo, “Designing Tokyo” for Mori Building Co. in Design, Moving Image
Dentsu Inc. with Dentsu Creative X Inc., both Tokyo, “Designing Tokyo” for Mori Building Co. in Moving Image Craft, Visual Effects
Dentsu Inc. Tokyo “Pocky THE GIFT” for Ezaki Glico Co. in Design, Packaging – Mass-market
Grey Tokyo Shibuya-ku with Tyo Diner Minato-ku “Hankograph” for Wild Aid in Design, Craft – Animation
TBWA\Hakuhodo Inc. Tokyo “The Most Challenging Pingpong Table” for Japan Para Table Tennis Association in Out-of-Home, Experiential & Immersive

Silver Pencils:
Dentsu Inc. with Dentsu Creative X Inc., both Tokyo, “Designing Tokyo” for Mori Building Co. in Moving Image Craft, Editing
Geometry Ogilvy Japan Tokyo “The Edible Sushi Omamori” for JFOODO in Design, Craft – Printing & Paper Craft
Geometry Ogilvy Japan Tokyo “The Edible Sushi Omamori” for JFOODO in Out-of-Home, Craft – Printing & Production

Bronze Pencils:
Dentsu Inc. with Taki Corporation and amana inc., all Tokyo, “Relay of Effort” for The Hokkoku Shimbun in Print, Craft – Art Direction
Dentsu Inc. with Hakuten Corporation and Dentsu Live Inc., all Tokyo, “Shiseido Karakusa” for Shiseido in Design, Branding – Identity System
Geometry Ogilvy Japan Tokyo “The Edible Sushi Omamori” for JFOODO in Direct Marketing, Craft – Printing / Production
Grey Tokyo Shibuya-ku with Tyo Diner Minato-ku “Hankograph” for Wild Aid in Digital Craft, Visual & Audio Craft – Animation

Malaysia won 1 Bronze and 1 Merit.

Bronze Pencil:
Grey Kuala Lumpur with WhiteGrey Sydney and Grey Singapore “Your Plastic Diet” for WWF in Creative Use of Data, Data Visualization

South Korea were awarded 1 Bronze and 4 Merit.

Bronze Pencil:
Cheil Worldwide Seoul with Tangible Interaction Vancouver “Galaxy Graffiti” for Samsung in Experiential & Immersive, Immersive Spaces

Singapore walked away with 2 Silver, 1 Bronze and 5 Merit.

Silver Pencils:
MullenLowe Singapore with MullenLowe London “Life Melodies” for Sivantos in Radio & Audio, Experiential Radio & Audio
Ogilvy Singapore with Knights Media & Films India, Edit Machine Italy and 1908 SCORING STUDIOS US “Please Arrest Me” for RIT Foundation in Social Media, Stunts & Activations

Bronze Pencil:
Ogilvy Singapore with Knights Media & Films India, Edit Machine Italy and 1908 SCORING STUDIOS US “Please Arrest Me” for RIT Foundation in Film, Online Films & Video – Long Form

Thailand picked up 1 Silver, 1 Bronze, 10 Merit.

Silver Pencil:
BBDO Bangkok “7:1 Furniture Collection” for Homepro in Design, Innovation in Design

Bronze Pencil:
Ogilvy Group Thailand Bangkok “Spaceship” for DKSH (Thailand) in Print, Posters

Agencies in Philippines and Taiwan had two Merit wins each, and one each in Sri Lanka and Vietnam.

One Show 2020 sees Asia take home 15 Gold Pencils led by Cheil Hong Kong, Dentsu Tokyo and FCB Mumbai

A total of 19,688 pieces from 71 countries were entered into The One Show 2020 with the juries awarding 552 Pencils: 171 Golds, 169 Silver and 213 Bronze.

The leading global winner in The One Show 2020 was “Moldy Whopper” for Burger King, created by INGO Stockholm with DAVID Miami and Publicis Bucharest. The work won the most Gold Pencils with 18, as well as four Silver Pencils, one Bronze and one Merit.

McCann New York was awarded 15 Gold Pencils, including nine for Microsoft ”Changing the Game” and six for March For Our Lives “Generation Lockdown”. Scholz & Friends Berlin also won 15 Golds, including 11 for “The Tampon Book: a book against tax discrimination” on behalf of The Female Company and four for Berliner Philharmoniker “Sound Images”.

FCB Canada Toronto received 11 Gold Pencils, all for “Project Understood” on behalf of Google AI/Canadian Down Syndrome.

BBDO New York won eight Golds, including five with Smuggler New York for Sandy Hook Promise “Back to School Essentials” and three with Sanctuary Los Angeles for Monica Lewinsky “The Epidemic”. Also with eight Gold Pencils was BBDO Toronto with Flare BBDO Toronto, all for Regent Park School of Music “Parkscapes”.

“It’s been a difficult year for the industry and world at large, and we believe elevating and recognizing the best work in the world provides some good news at a time when it’s really needed,” said Kevin Swanepoel, CEO, The One Club. “As a nonprofit organization, it’s our mission to support the global creative community. Many creatives told us they could really use the inspiration and positive shared experience of the awards, and that motivated us to push forward with online judging and special streaming winners’ presentations.”

SEE ALL THE WINNERS HERE