Adhiraj Constructions wanted to celebrate the ‘man of the house’ in this animated Father’s Day film created via Scarecrow M&C Saatchi India that captured the childhood memories of dads.
Instead of an overly emotional film, the animation was designed to take millennials back to something they’d experienced in their childhood. The film uses a moustache, as a symbolic representation of dads and recreates dad-child memories around it.
The use of painstakingly created black & white illustrations and screen flickering was used to weave an old-world charm like that of Charlie Chaplin’s films that don’t need words to evoke emotions.
Adhiraj is a leading real estate entity of Navi Mumbai and follows the philosophy of ‘Enriching Life, Enhancing Lifestyles. Having delivered over 1 million sq. ft. to families, Adhiraj has a land bank of over 250 acres across Navi Mumbai, Karjat, NCR and Goa, with Adhiraj Capital City being the flagship project.
Ajay Kapoor, CEO, Adhiraj Group said “With over 2500+ happy families, we understand the value, strength and stability that a father brings to the family and his home. Children need the attention, protection, and love of their fathers to grow as happy and well-rounded individuals. So we took this occasion of Father’s Day to celebrate the pillar of every family, the father.”
Raghu Bhat, Founder Director, Scarecrow M&C Saatchi added “The film is the coming together of a creative person who loves his craft and a client who understands the power of creativity. The idea is good and the execution elevates it to another level.”
Says Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, “This ad shows the passion of our creative people. It also shows bravery and courage of conviction. I’m thankful to the client for encouraging creativity.”
Client: Adhiraj Group
Agency: Scarecrow M&C Saatchi
Creative Team: Yuvraj Gorule, Kapil Tammal, Mustafa Kapasi, Siddhartha Karmakar, Shristi Lahiri, Siddhesh Sawant, Mrunmayee Bagwe
Account Management Team: Mangesh Mulajkar, Wayne Oliver, Monil Shah
Client Team: Ajay Kapoor, Nikunj Gupta, Sarat Sinha, Kaustubh Manohar, Pankaj Jewani, Aditya Turaga
Animation and idea: Yuvraj Gorule