#BeApp, a new live music streaming platform, and Coca-Cola are partnering together globally on Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy across the world.
Launched last month, the collaboration includes live performances from more than 100 artists across the globe, including Katy Perry, DJ Khaled, Nicky Jam and Gryffin streamed digitally to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.
Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including:
In-App Sharing: Sharing feature will encourage fans to invite friends and family to join them during the livestream.
Currency/Points: By continuously interacting and sharing through the app, fans will earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more.
Prizes and Upgrades: Prizes include upgraded access to “front row seats,” artist shout-outs during the livestream and #BeApp swag.
Front Row Seats: “Front row seats” offer fans a greater digital presence during the livestream, including having the user’s photo and name visible to all viewers.
Donations: Fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support COVID- 19 relief efforts.
“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.”
“We know that people may continue to feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart,” said Pratik Thakar, Director, Integrated Marketing Communications, Coca-Cola ASEAN. “By providing this line-up of live, interactive music content that fans can share and enjoy with others, we hope that Coke Studio Sessions will provide small, daily moments of entertainment for those adjusting to their new normal.”
Throughout the 60-day program, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support COVID-19 efforts. The Coca-Cola Foundation has donated over $14 million USD to individual Red Cross and Red Crescent Societies around the world in response to COVID-19 and will additionally match up to a collective total of $3 million USD in consumer donations made through this program.
“The International Red Cross and Red Crescent Movement is grateful for partners like The Coca-Cola Foundation for stepping up during this difficult and uncertain time,” said Xavier Castellanos, a long-serving member and representative of the Movement in Asia Pacific. “The Coca-Cola Foundation’s contribution supports the global Red Cross and Red Crescent network’s efforts to slow the spread of this disease and alleviate suffering that the pandemic will cause. We are deeply grateful for their generous support during this challenging time.”
Fans will be able to join the livestreams on #BeApp, which can be downloaded for free on iOS or Android devices, as well as on Coca-Cola YouTube and Facebook. Additional artists will be announced across Coca-Cola and #BeApp social channels.
In ASEAN, Coca-Cola has been supporting ongoing COVID-19 relief and response efforts of the Red Cross in countries such as Indonesia, Vietnam and Myanmar. The funds provided by Coca-Cola are being directed towards the Red Cross and Red Crescent’s emergency relief and response efforts such as coronavirus education and awareness programs and the provision of Personal Protective Equipment (PPE) for healthcare workers and volunteers.