Matt Eastwood, Ronald Ng, Josy Paul and Malcolm Poynton to speak on Brand Creativity and Purpose at Tambuli xChange online
The Asia Pacific Tambuli Awards is hosting a series of online sessions entitled Tambuli xChange, a digital forum discussing issues on creativity, effectiveness, and purpose for brands, as well as for media and entertainment programs.
The first session is entitled “Is 2020 Time to Reset Brand Creativity and Purpose”, to be moderated from London by Malcolm Poynton, Global Chief Creative Officer of Cheil Worldwide (top left). Joining him in the panel from New York are Matt Eastwood, Global Chief Creative Officer of McCann Health (top right), and Ronald Ng, Global Chief Creative Officer at Isobar (bottom right), and from Mumbai, Josy Paul, Chairman and Chief Creative Officer of BBDO India (bottom left).
The session promises to be an interesting one as the panel explores, among other issues, how brands are rethinking their relevance, vision and purpose considering the present realities surrounding the pandemic; what they consider as the biggest change they needed to make as a creative, to help them rapidly recover from the effects of this situation; look into the most important insight they have learned during this time whether personally or for the ad industry; and examine their thoughts on how they see the industry moving forward from the current crisis.
This session will be held on Tuesday, June 30, 2020, at 8:00pm Manila/ 1:00pm London/ 8:00am New York/ and 6:30pm Mumbai.
The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
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