Tuborg Vietnam brings people together via interactive music experience created by Happiness Saigon
Tuborg Open is a yearly musical collaboration between famous international and local artists. This year Vietnam’s hottest artists JustaTee and Phuong ly created Ta Là. A catchy V-pop song with lyrics that talk about the importance of being Open to More.
Tuborg Vietnam, Happiness Saigon and its in-house production unit BLISS Interactive created an interactive music video that obligates people to come together. In the interactive music video, we see our two local artists JustaTee and Phuong Ly with around them, different people locked in boring situations. The more faces that are recognized by the facial detection software, the more situations around them unlock and the better the music video gets.
The music video, which doubles as a demonstration of the music video, gathered more than 6 million views. The experience brought together 418 861 people in total.
Client: Tuborg
VP Marketing: Andrzej Bialasiewicz
Brand Managers: Nguyen Phuong Thanh, Bui Hoang Thai Ha, Emma Andersen
Agency: Happiness Saigon
Executive Creative Management: Alan Cerutti
Executive Creative Director: Gregory Titeca
Creative Director: Philip Vandenberghe
Creative Director: Paul Busschau
Concept Provider: Simon Pyson
Concept Provider: Iris Nuyts
Strategic Brand Planner: Viet Le
Business Director: Son Nguyen
Account Director: Khanh Pham
Associate Account Manager: Julie Nguyen
Account Manager: Ngoc Le
Account intern: Tho Duong
Account intern: Julius Pelz
Head of copywriting: Phuc Nguyen
Copywriter: My Tran
Intern copywriter: Nghia Tran
Planning Manager: Yen Vu
Head of Design: Caroline Ray
Design: Trinh Mai
Design: Gissele Bautista
Production House: Alien Media
Developer: BLISS interactive
Head of Technology: Thomas Colliers
Front-end team leader: Thai Nguyen
Project Manager: Duyen Do
Developer: Benjamin Richebois
Developer: Thong Hua
