Dentyne creates new chewing gum language in latest campaign via Leo Burnett Thailand
Leo Burnett Group Thailand has created a new chewing gum language for teenagers in this campaign showcasing the unstoppable deliciousness of Dentyne ice cream flavoured gum.
Because chewing gum isn’t very popular among Thai teenagers, Leo Burnett Thailand had to find a way to win the hearts of the younger generation, who seek fun and new experiences in life.
In the campaign a ‘Couple’ and ‘Celebrity’ launch the humorous new language in a typically Thai way.
Credits
Client: Mondelez International (Thailand) Co., Ltd.
Product/Service: Dentyne Ice cream Flavored Gum
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Art Director: Kroekkiat Chanthakitnukul, Bunyawee Thanyapitak, Sompat Trisadikun
Copywriter: Vachira Pashekrepapon
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Paveena Malakul
Strategic Planner: Hathaipun Jaroenthawornlap
Production Company: Puean Production Co., Ltd.
Film Director: Charin Saengbundit
Production Producer: Patrawut Matayanumath
D.O.P: Nisha Jurairattanaporn
Computer Graphic: Sittichai lertthititrakul
Gaffer: Piya chukeattrakur
Post-Production Company: Mr Post Man Co., Ltd.
Editor: Panuwat Wongchang
Colorist: Krittin Phumchaosusn
Sound Production Company: Sound Space Studio Co., Ltd.
Sound Engineer: Danai Suthamcharee
Assistant Director: Thanaram Prameboon
Production Manager: Suchanya Wongin
Art Director: Tepnarin Prasert
Costume: Wallipa kuntakeaw
Casting: Chutamard Hutthapong
Location Manager: Kornkaew Sriinsut
Make Up & Hair: Chatteerapol Kullametheepansiri
Sync Sound: Charkit Pungmanee
Camera Company: Brand Link Co., Ltd.
Lighting & Grip Company: Gear Head Co., Ltd.
