Dentsu Inc Tokyo has been awarded the Regional Agency of the Decade from Asia honour at Cannes Lions 2020. The award was announced in the Lions Creativity Report of the Decade on Lions Live.
The Lions Creativity Report of the Decade recognizes and celebrates those that have performed to a level of consistent creative excellence based on the number of Cannes Lions the recipient was awarded over the past 10 years, from 2010 to 2019, and applauds a body of work that has made those recipients the most creative companies in the world.
Panasonic Corporation “Life is Electric” (Grand Prix – 2016 Design Lions)
Honda Motor Co., Ltd. “Sound of Honda/Ayrton Senna 1989” (Grand Prix – 2014 Titanium Lions)
The report comprises 12 categories of awards. Year upon year Dentsu has garnered numerous Lions awards in a wide range of categories, including Design Lions, Media Lions, Creative Data Lions and Titanium Lions, which honours the most innovative ideas within a new period. As a result, the Company was selected as Regional Agency of the Decade – Asia, thereby recognizing Dentsu as the most creative agency in Asia for 10 years.
The 12 Categories Comprising the Lions Creativity Report of the Decade
Holding Company of the Decade
Network of the Decade
Agency of the Decade
Independent Agency of the Decade
Palme d’Or of the Decade
Regional Agency of the Decade – North America
Regional Agency of the Decade – Latin America
Regional Agency of the Decade – Asia
Regional Agency of the Decade – Pacific
Regional Agency of the Decade – Europe
Regional Agency of the Decade – MEA
Brand Marketer of the Decade
Lions Live is an online event organized for the first time in 2020. Under the theme of “Creativity Matters”, the event features an array of online keynote speeches, themed videos and talks from around the world, in addition to access to an archive of over 200,000 pieces of work and 1,600 past festival talks.