Wunderman Thompson Mumbai has released new work, that is a message of hope for theme park Water Kingdom. The print ad is deliberately confusing to acknowledge what we all have been through, and is an appreciation of what awaits us on the other side of this pandemic-induced phase of our lives.
Words that had no place in our lives like COVID-19, pandemic and quarantine are now a huge part of the entire world’s vocabulary. This has truly been a shared worldwide experience, and, in that respect, is what makes this pandemic and its effects truly unique. In the same vein, a message of optimism and hope is also what the world, and each one of us, so desperately needs.
The print ad appears slightly confusing at first, but the communication resolves itself when one starts to read at the bottom and moves upwards. Just like these topsy-turvy times, where sometimes top is down, and down, up.
Client: EsselWorld Leisure Pvt. Ltd.
Brand: Water Kingdom
Client Lead: Paresh Mishra (Sr. VP – Sales & Marketing)
Agency: Wunderman Thompson India
Agency Lead: Samarth Shrivastava (Sr. VP & Exec. Business Director)
Creative Team: Manish Ajgaonkar & Kamlesh Shankar
Account Management: Soumya Chattopadhyay & Radhika Majithia