Pride Month was definitely not canceled as Lazada together with Publicis JimenezBasic Philippines and Spark It! hosted an extravaganza live show entitled Pride is aLIVE.
Hosted by beauty vlogger Johnrey Almonte (@johnreyslife), a proud member of the LGBTQ and morena community advocating for beauty for all genders and colors.
Pride is aLIVE was livestreamed on the LazLive app on Saturday June 27 at 6:00 PM where members of the LGBTQIA+ community and allies showcased spectacular pride-themed activities: drag performances and tutorials by Drag Queens KatKat Dasalla and DeeDee Holiday, special song performance by American Idol Season 11 Finalist Jessica Sanchez, pride-themed workout classes by 808 Studio and Ride Revolution, as well as members of the community “Marching From Home” to the beats of DJ Joey Santos.
Leveraging LazadaForGood, Lazada’s digital giving platform, non-profit and non-government organizations (NGOs) LoveYourself and Bisdak Pride were also onboard to drive awareness to providing HIV testing and treatment alongside the LGBTQ+ community.
To amplify the #PrideForGood message, talented illustrators Betsy Cola (@betsy.cola), Jer Dee (@jer.dee) and Jouache (@jouache) lent their artistic interpretations of love in specially designed heart badges and their message to the public. For just Php 143, reminiscent of “I Love You”, consumers can donate directly to the causes of the LGBTQ+ NGOs and receive the heart badge design.
To spread the word, shoppers can also join the movement and celebration for pride by using the Lazada #PrideForGood filter on Instagram!
Client: Lazada Philippines, Neil Trinidad
Creatives: Trixie Diyco, Marielle Auti Nones, Stephan Domingo, Jen Mandia, Nikki Paqueo, Nori Hernandez, Andru Deloso, Carlos Quimpo, Jamie Cabatit, Bia Fernandez
Accounts: Aleli Espiritu, Raffy Parcon, Tats Cruz