The Philippines leading fast-food chain, Jollibee, together with Publicis JimenezBasic Manila recently launched this film entitled, ‘Beeda Ang Safety at Saya’.
In today’s reality where companies and the general public is plagued with anxiety and heightened safety concerns, it is no surprise that Jollibee are reassuring its patrons and fans of the safety measures that are taking place in their fast-food restaurants.
The film capitalizes on their classic jingle ‘Beeda Ang Saya’, an iconic song that all Jollibee fans are familiar with, they were able to deliver their message of strict safety protocols through a customer journey that is informative and engaging.
“It’s much more than a safety video. The song, the smiles, the very visuals of a Jollibee store open again—these bring positive vibes at a time when people need it most. We wish to let people know that while their ‘new normal lives’ may forever be changed, their favorite Jollibee continues to bring them the same joy, now even more safely.” says Trixie Diyco, Executive Creative Director, Publicis JimenezBasic
The ‘Beeda Ang Safey at Saya’ video starts off with safety measures beginning with the store team themselves, who are required to undergo temperature checks before reporting for duty. As their doors open to serve customers, they are mandated to wear protective gear consisting of hand gloves, face masks, and face shields. The video also shows how Jollibee implements intensified cleaning and sanitation before, during, and after its business operations..
The customer journey starts with a three-step safety check before entering the store – stepping on a disinfectant mat, strict wearing of face masks, and checking of temperature. In-store floor markers are placed to properly guide customers in observing at least 1-meter physical distance.
Frontliners such as healthcare workers, police and military personnel, and other officials involved in providing essential services, has a dedicated priority lane to give them preferential access when ordering in stores.
“We pride ourselves with our high standards of quality, safety, and cleanliness. And now as we transition to a new normal, we further intensified our safety protocols to ensure that the safety and welfare of both our employees and customers will continue to be prioritized. As we strive to bring joy through our food during this challenging time, rest assured that we will take care of our customers and people in the best possible way,” said Ferns Yu, Jollibee Philippines President.