Tambuli xChange hosts online Chief Marketing Officer panel discussion July 7th on No Budget Marketing
Tambuli xChange CMO forum discusses No Budget Marketing with the Chief Marketing Officers of Procter & Gamble, Coca-Cola, Del Monte, and Cebu Pacific on July 7, organized by the Asia Pacific Tambuli Awards.
The Asia Pacific Tambuli Awards, in partnership with ACUMEN Strategy Consultants, is hosting the Tambuli xChange session for chief marketing officers (CMOs) on July 7, at 4:30pm (Manila), to discuss the topic of No Budget Marketing. Joining the panel are Lester Estrada, Asia Pacific Marketing Director, Procter & Gamble; Pratik Thakar, ASEAN Director/Head, Integrated Marketing Communication, Coca Cola; Cyn Icasas, Marketing Head, Del Monte, Philippines; and Candice Iyog, Vice President for Marketing & Distribution, Cebu Pacific. The session will be moderated by Albert Cuadrante, President & CEO of ACUMEN.
The CMO session looks into how the COVID -19 pandemic has dramatically changed consumer behaviors which in turn have significantly impacted most, if not all, businesses. Acumen followed the progression of consumers’ lifestyles and behavior changes over the various stages of quarantine and discovered what they are calling, “COVID Conflicts”, which brands and businesses need to seriously consider as they continually iterate their plans towards recovery and position them better for growth. And, as if this was not challenging enough, they will have to do this with virtually no budget; with many making huge Marketing budget cuts to help their companies survive 2020.
Acumen Strategy Consultants is a strategy and marketing consultancy and capability-building firm that exists to inspire and enable organizations to transform and elevate themselves towards higher levels of performance.
The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.