Brilliant & Million Bangkok releases Thailand Convention and Exhibition Bureau video promoting SMILE
Brilliant & Million Bangkok, a local digital agency under Publicis Groupe Thailand, has released a short infographic animation that summarizes existing Covid-19 regulations in the country.
The clip, called “S.M.I.L.E. for Everyone” sets positive vibes with a caring message from the Thailand Convention and Exhibition Bureau (TCEB). The S.M.I.L.E. is the name of the overall protocols and each letter stands for each of the grouped regulations in the country.
S. – Self Checking & Prevention
M. – Medical Checkpoints
I. – Information Center
L. – Living & Transportation
E. – Embracing Online Technology
As Thailand has raised its health protection protocols to align with the guideline announced by the World Health Organization and many rules and restrictions for public gathering are set up for the safety of the population. Being concerned about the health of both the event/festival owners and of the event joiners, TCEB aims to reassure business travelers and festival goers in Thailand that they can still join the events confidently because of all the measures set up to ensure their health safety and wellbeing by communicating about how to prepare themselves and how to visit an event/festival safely.