Leo Burnett Thailand shows what Thai’s shouldn’t do via Covid-19 ‘new normal’ film for the Thai Health Promotion Foundation

The Leo Burnett Group Thailand has taken a typically humorous Thai approach to a new Covid-19 ‘Live New Normal Life’ campaign for the Thai Health Promotion Foundation. The film warns of the wrong way to emerge out of the country’s lockdown and builds a new normal way of living for people in the country.

As the Thai government announces the easing of lockdown restrictions, Thai’s have become less cautious and are returning to their old ways of living. Once the lockdown was officially over Thai’s began to see more people leaving the house, gathering in crowded areas and less people wearing masks. The concern is that all of this could lead to a second wave of Covid-19.

Leo Burnett’s new concept is to help provoke and remind Thai’s about the ‘new normal’, consisting of taking care of yourself, paying attention to others, develop oneself and building discipline.

The film was directed by Suthon Petchsuwan from Mum Films.

VIEW THE FILM

Credits

Client: Thai Health Promotion Foundation

Creative Agency: The Leo Burnett Group Thailand

Chief Creative Officer: Sompat Trisadikun

Executive Creative Director: Warawut Kaennakham

Art Director: Warawut Kaennakham, Sompat Trisadikun

Copywriter: Varunchit Kajohnbun

Account Management Director: Tida Vibulvanich
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn

Production Company: Mum Films

Film Director: Suthon Petchsuwan

Executive Producer: Pattarajitr Trakarnkate

Production Producer: Nara Montrekul Na Ayudhya

D.O.P: Teerawat Thitikornwanich

Production Manager: Sumittra kudcharoen, A-vika Visansong

Casting: Surangkana Suwanjinda

Art Director: Dusit Yapakawong

Stylist: Kittisak Prasarndee

Location Manager: Dechnarong Boonsongsang

Colorlist & Online Artist: Rattana Leedamrongprasert

Sound Production Company: Sound Space