Three BBDO India campaigns recognised in Cannes Lions Network and Marketer of the Decade Awards

BBDO India’s work takes pride of place in two showcases as the organisers of the Cannes Lions International Festival of Creativity revealed BBDO Worldwide as the top ‘Network Agency of the Decade’ and Proctor & Gamble ‘Brand Marketer of the Decade’.

The recent Cannes Lions Creativity Report of the Decade recognised the most creative advertising companies over the past 10 years, across the globe.

BBDO India’s campaigns ‘Share The Load’, ‘Touch The Pickle‘ and ‘Women Against Lazy Stubble’ were showcased among the ‘iconic work of the decade’ in both the BBDO Worldwide winning showcase as well as in the P&G portfolio. These three entries won the Grand Prix, 3 Golds, 5 silvers and 2 bronze.

Gillette – Women Against Lazy Stubble won the Silver PR Lion and Creative Effectiveness Lion, Whisper – Touch the Pickle won the Inaugural Glass Grand Prix Lion for Change as well as a Bronze Media Lion, Ariel #ShareTheLoad won the Glass Lion for Change and both Gold and Bronze Creative Effectiveness Lions.

Speaking about the work being listed as ‘iconic’ , Hemant Shringy, Chief Creative Officer – BBDO India, Mumbai said: “It’s really exciting and gratifying to see that three out of the ten pieces showcased for P&G worldwide are from BBDO India. This kind of recognition and celebration really inspires you to do more.”

Other BBDO India campaigns that have fared well at Cannes Lions in the past are Mirinda – Release The Pressure and All Out – Stand By Tough Moms.  These campaigns were transformational for their brands and their respective categories.