Mumbai based creative director Deepak Singh has launched his own agency – Vitamin D. Headquartered in Mumbai, Vitamin D will offer full end-to-end brand solutions.
Having spent close to 20 years in the business, Singh has amassed experience in the mainline industry while working with industry multinationals like Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra, TBWA and Dentsu, and also gained a thorough understanding of mediums like out-of-home, on-ground activations and digital while heading the creative function at agencies like The Social Street and YAAP Digital.
Over the years, Singh has won over 1200 national and international awards at forums like Cannes, One Show, LIA, New York Festival, ABBYs, Adfest, Spikes Asia and Young Guns amongst others. He has also been on the jury at some of these prestigious festivals.
When asked about choosing a fairly difficult time to launch Vitamin D, Singh said, “We’ve been planning for this for close to 6 months now. These are challenging times no doubt, but what gave me the confidence to go ahead with the launch is the understanding that now on, brands will change the way they work. Marketers will look for communication partners instead of agencies. Also, with work from home becoming a norm for a while at least, they will prefer a hassle-free, smarter creative approach, wherein a single entity can take care of all their needs for all mediums, from the start to the end of the campaign. What’s more, quick turnaround solutions, that are simpler to execute will clearly be the need of the hour. All of this, I believe will clearly work in our favour, as most of it defines how I’ve been working for the past 20 years and that’s what the industry and clients have also known me for. It’s on the foundation of these values that I’m starting Vitamin D.”
“I don’t believe that brands will not spend, it’s just that they will spend differently. The pandemic will be a part of our lives for a while to come and we clearly don’t know how long this will last, so brands cannot indefinitely go off board advertising channels. They will need innovative ways of approaching consumers and that’s where our expertise will come in – to offer solutions that are feasible keeping in mind the situation, and at the same time also good enough to create noise.”
Vitamin D will launch with a young, enthusiastic, multi-talented team, that has proven itself in the past by creating some stellar brand work, while also having numerous awards to their names.
“Each one of the members is hungry to explore new things in the future, which I believe is very important to help us keep evolving. We have the experience as well as the drive – to come up with solutions that the world hasn’t seen before. Which is also our vision at Vitamin D,” said Singh
“The good thing is that all of us have worked together in the past, so the understanding is great and egos are out of question. Each one knows how the other is thinking and adds to his/her skillset in his/her own unique way. To put it simply, we all have our individual strengths, yet the whole intent is to bring them together under one roof to create some path-breaking creative work.”