Indicia and Konica Minolta Marketing Services (KMMS) have merged into a single agency – Indicia Worldwide.
Indicia Worldwide launches with a presence in more than 35 countries with hubs in EMEA, North America and APAC, with existing global clients such as L’Oréal, Stanley Black & Decker, Heineken, Unilever and Nissan.
According to Indicia Worldwide Global CEO, Yves Rogivue (pictured), Indicia Worldwide drives the effectiveness of an intelligence-led communication agency with the efficiencies of a global production powerhouse.
“Indicia Worldwide brings together the required skills and processes, underpinned by proprietary technology, to create a lower cost and faster activation of marketing across communication channels and a consistency in adaptation across the globe,” said Rogivue.
“And our expertise in data-led intelligence unlocks insights into strategic and creative thinking. This allows us to create more effective communications to a clear strategy by understanding consumer needs and behaviours and, most importantly, by delivering excellent execution. Whether we’re saving our clients’ money or increasing the return on their investment, Indicia Worldwide’s mission is to create new value across the entire remit of marketing.”
KMMS and Indicia have been working as associated but separate brands since KMMS acquired Indicia in 2014. Strategically, the businesses grew closer together to deliver more joined-up services for its clients.
For more information visit indicia.konicaminolta.com.