Leo Burnett Hong Kong introduces Tempo’s new soft pack tissue via spoof campaign of Hong Kong movies
Tempo, via Leo Burnett Hong Kong, have introduced a new soft pack tissue to the market. Because of its soft yet tough features, the new Tempo soft pack only requires you to “take 1” every time to solve all your needs.
Thus, to bring out the “1 take” element, Tempo spoofed iconic scenes of Hong Kong movies and commercials. Each of the five scenes took only “1 take”, figuratively related to the film and literally when each character only needed to take 1 tissue to solve all their needs.
This demonstrated the strength and softness of the new Tempo softpack, solving all your needs in “1 take”.
Agency: Leo Burnett Hong Kong
Account Executive: Tammy Chiu
Art Director: Chris Cheuk
Business Director: Ashley Wong
Creative Director: YeeFung Chan
Creative Director: Louis Fung
Planner: Irene Wu