Acne’s no laughing matter in this humorous film for NIVEA Men via Publicis One Touch Thailand
NIVEA’s new global agency in SEA, Publicis One Touch Thailand are making acne fun, with the release of the latest campaign for NIVEA Men Deep Rapid Acne Wash.
Through humour, the commercial introduces a personified “acne man” who boasts about living ‘deep’ under men’s skin. Opening with a wacky acne ‘Funeral’ the film and digital clips seize the spotlight. The lively storytelling includes popular Thai celebrity, Ice Paris.
The campaign sets up the benefits of NIVEA’s latest acne face wash & serum. The spots aim to defy the typical apathy of the young male target and grab attention with the benefit of stopping the acne cycle forever.
Credits
Creative Agency: Publicis One Touch Thailand
Chief Creative Officer: Sompat Trisadikun
Chief Creative Officer: Ronald Smith
Executive Creative Director: Phongphat Chutrakul
Group Creative Director: Kopong Nimsrisukkul
Associate Creative Director: Punthep Sakolwitayanon
Art Director: Intira Tripukdeekul
Client Director- SEA: Cathy Siapno
Group Account Director: Cherry San Pedro
Account Director: Amintranai Poonsawatd
Senior Producer: Narumol U-Ngern
Producer: Parin Rattanaouychai
Strategic Planner: Christopher Orcutt
Production Company: Malaedogun
Film Director: Chinnapat Pothieng
Producer: Waleerat Phinilad, Sutthiket Khongthaworn
Cinematographer / D.O.P: Pirachat Puttisaengpakdee
Editor: Pasuree Pananond
Post Producer: Methaphat Suwanthanadit
Computer Graphic: Chocolate Studio
Sound Production Company: Cine Sound
Post Production Company: The Post Bangkok
