Times China Property is one of the biggest real estate company in China. To celebrate their 20th anniversary, The Nine Shanghai created a film to communicate with their consumers and increase brand awareness.
The Nine Shanghai has developed the concept of “Everyone Can Be Life’s Artist” to celebrate the creative power of the people that exist everywhere and to encourage people to rediscover the joy of life and faith to keep living.
As part of their new campaign The Nine Shanghai created a music video called ‘Everyone Can Be Life’s Artist’. It is a peaceful song with ethereal and whisper and soulful singing which awakens the soul of the artist in everyone’s body.
“You could be the girl dancing with the wind on the terrace, using bed sheets to make a sculpture that looks flowing; you could be the man with boxing gloves covered in paint, and turn your training into a passionate painting creation; you could happily create a huge dream with toys like a child… Through the clips of different characters’ lives, this film shows the vigorous vitality of people being life’s artist, it not only conveys the concept of living art in contemporary China, but also a portrait of how people living optimistically in the face of the epidemic.
After the ‘Everyone Can Be Life’s Artist’ music video was released, it has got millions of plays on social media and triggered a heated public discussion,” said agency founder Jody Xiong.