Dentsu Aegis Network has elevated Preeti Kumar to Global Client Development Officer, Dentsu Aegis Network, Solutions. Based in Singapore, she will report into Yusuke Kasahara, CEO, Solutions APAC and Ray Konishi, Global Integrated Client President, Shiseido.
Marketing transformation is fundamental to Dentsu Aegis Network’s vision of Integrated By Design. Their operating model enables us to bring together their talented specialists across CRM/Loyalty, Creative and Media & Performance, to rapidly form teams which can address clients key business challenges and deliver competitively advantaged solutions, as they tackle a new world that has digital disruption at the core.
To lead such change, they have formed the DAN Solutions function, a dedicated high-skill capability driving future forward value creation and innovation, and fully measurable business and marketing outcomes for clients.
Kumar will be responsible for partnering with their Lines of Business to design such bespoke solutions for their key client relationships, across the Dentsu Aegis Network.
Preeti Kumar, Global Client Development Officer, Dentsu Aegis Network, Solutions said: “I am delighted to take on this new role. Building and executing this marketing transformation model through our Solutions capability is next generation client management, and I am excited to be a part of this journey with them.”
Yusuke Kasahara, CEO, Solutions APAC said: “With over 26 years in the business, Preeti has a proven-track record of delivering client excellence and marketing transformation. She has led multi-disciplinary, cross cultural teams in both emerging and developed markets globally. I am excited to continuously build our Solutions offering with her and expand our key client relationships globally from this region.”