L&K Saatchi & Saatchi India hires Chandani Samdaria and Nikita Goswami as Creative Directors

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L&K Saatchi & Saatchi India hires Chandani Samdaria and Nikita Goswami as Creative Directors

L&K Saatchi & Saatchi India has made two key appointments to its creative team in Mumbai. Joining the agency are Chandani Samdaria (pictured above right), who comes on board as Senior Creative Director and Nikita Goswami (pictured above left) who has joined as Creative Director.


The duo will report to Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi.

Both Samdaria and Goswami join at a time when the agency has been winning a stream of new businesses since the start of 2020. Their task would to ideate, co-create and put out compelling pieces of work, while also playing a role in increasing the creative standing of the agency, especially in the western region.

Welcoming the duo to the agency, Rohit Malkani said: “At L&K Saatchi and Saatchi Mumbai, we are at the crux of a fabulous tomorrow, with a slew of new brands, leadership and energy. In the sea of prospective candidates that I met over the last few months two individuals stood out for me. They were bright, articulate and talented of course, but above all, they both had minds that were buzzing with fresh perspectives and a hunger for great work that I have rarely seen. Thank you Nikita and Chandani for teaming up for this gig and we’re looking forward to some seriously differentiated work from you!”

Samdaria joins the agency from Leo Burnett and has nearly a decade of creative experience handling brands across categories like F&B, entertainment, haircare, detergent, personal hygiene etc. Some of the brands she has worked on include Amazon Audible, Tide, Knorr, Closeup, Clinic Plus, Ariel, Hotstar, Kwality Walls, Pillsbury etc.

Chandani said: “L&K Saatchi & Saatchi has a bag full of established brands and I feel that I can help build the creative prowess further. When I spoke to Paritosh, I liked the vision he had for the agency and that’s what pulled me towards it. The only challenge was joining during the ongoing Covid crisis, but everything fell into place sooner than I’d imagined. In fact, this pandemic made me realise that advertising today is more relevant than ever before. We are not just selling a product, we are selling stories of hope and emotions that will help us rebuild as a race. There’s a sea of negativity around us. Along with L&K Saatchi & Saatchi, I’m just hoping to create a few waves of positivity in it.”

Goswami joins the agency from Ogilvy & Mather and has over ten years of experience managing creative mandates for brands like Taj Hotels, Dove Hair, Tang, Cadbury’s, Red Label Tea, Vodafone, Parachute, State Bank of India, Vodafone among others. She has also had worked at Publicis Capital, Euro RSCG, McCann Erickson and Lowe Lintas.

Goswami said: “I see myself as a perfect fit for the leadership Paritosh and Rohit were looking for. I’m thrilled to join L&K Saatchi & Saatchi – a place with rich veins of talent and a good portfolio to match. I enjoy being a part of a dynamic culture that continues to bring forth interesting opportunities despite an ongoing pandemic. Today’s advertising is particularly challenging and needs conscious messaging and speedy execution. I look forward to bring these to the agency and contribute meaningfully to its creative output.”

Both the appointments are effective immediately and based out of Mumbai.