GREYnJ United Bangkok launches sequel to ‘Docovidtary’ for Kasikornbank as they uncover a hidden yet heartwarming story
GREYnJ UNITED Bangkok has released an uplifting and brighter side of human nature insight found during COVID-19 in a new campaign for Kasikornbank in Thailand. It shows how “empathy” can take centre stage in the Covid-19 economic fallout and how it has played a critical role in helping people and businesses to get through the crisis, together.
As the pandemic subsides in Thailand and with the easing of COVID-19 restrictions, businesses are gradually reopening. The government and financial institutions have launched a series of financial measures, targeting cash-strapped small and medium-sized enterprises (SMEs) who are struggling. Kasikornbank is one of those taking part in helping with the scheme by offering interest-free borrowing for SMEs as a way to keep businesses afloat and workers on payroll during the pandemic.
With limited resources available, some eligible SMEs have opted to forego and not take-up an interest-free loan from the scheme with the hope of a reallocation of loans to SMEs in more need of help – SMEs who may be struggling and finding the financial situation relatively far worse.
Jureeporn Thaidumrong, Chief Creative Officer at GREYnJ UNITED said: “Through Docovidtary II, we embrace a storytelling technique to simplify a complex story for our audience that involves financial relief measures and connecting the dots between giving, and empathy – this goes on to inspire unexpected action and emotion during challenging times.”
Agency: GREYnJ UNITED Bangkok
Chairman: Thor Santisiri
Chief Executive Officer: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong
Chief Operation Officer: Thipayachand Hasdin
Copywriter: Jureeporn Thaidumrong
General Manager: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Project Management Director: Kanoksak Kanchanachutha
Agency Producer: Rawikarn Pitaklohapit
Senior Traffic Coordinator: Juthamas Tantated
Cinematographer: Wanweerachon Rodpetch, Phurinut Chaisirilarp
Film Director: Wanweerachon Rodpetch
Editor: Phiradon Witcharonasorn