Leo Burnett Group Thailand promotes medicine that does nothing but raise awareness for the Thai Health Promotion Foundation
Leo Burnett Group Thailand in partnership with Thai Health Promotion Foundation have released this ‘Uncured Medicine’ campaign in order to raise awareness of antibiotic resistance.
Most Thai people don’t see the doctor when dealing with colds and illnesses, instead buying antibiotic medicines without knowing the real cause of the cold or whether it is from a virus or bacteria. Antibiotic medicine should only be taken when the a cold or illness is caused by bacteria. So having antibiotic medicine without knowing the cause can lead to antibiotic resistance.
In response Leo Burnett Group Thailand and the Thai Health Promotion Foundation have produced ‘Uncured Medicine,’ the medicine which cannot cure any sickness.
The packets were distributed to pharmacies to pass on to people who came in to buy antibiotic medicines without knowing the real cause of their sickness, to help raise awareness that taking antibiotic medicine without knowing the real cause of the sickness might not heal anything just like the ‘Uncured Medicine.’ The ‘Uncured Medicine’ packages also including information and instructions on how to correctly take antibiotic medicine.
Client: Thai Health Promotion Foundation
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Thanachpath Ratanaborvornsethi
Art Director: Sompat Trisadikun, Botthawan Theeratrakul
Copywriter: Sorrasak Thummakosol, Warumpa Laoprasert
Account Management Director: Tida Vibulvanich
Account Manager: Veerin Lertsirimongkonkul
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Agency Editor: Kemachad Gunpai
Production Company: Chubcheevit Studio Bangkok
Film Director: Prakan Wangkeaw
Production Producer: Sukij Pongpisuth
Media Agency: Phd Media, MCFIVA (Thailand) Co., Ltd.