The Covid-19 epidemic has seen people all around the world starting to pay much more attention to their health and to health insurance.
Thailand’s top fruit juice brand TIPCO wanted to change the same old way that fruit juice benefits are promoted and in this campaign, promoting the product as health insurance in these worrying times.
Brilliant & Million Thailand’s approach came from a belief that consumers are not interested in fruit juice products because there are many choices that offer similar cliched benefits.
Brilliant & Million’s mission was to differentiate TIPCO and since the ‘New Normal’ has launched in Thailand, Thai people are paying more attention to their health which leads to higher health insurance purchase intention.
This campaign brings TIPCO into the picture to be a new form of health Insurance, at a much better price.
Agency : Brilliant & Million Thailand
Agency Network : Publicis Groupe Thailand
Chief Executive Officer : Sorada Sonprasit
Chief Creative Officer : Sompat Trisadikun
Executive Creative Director : Titipun Tubthong
Strategic Planning Group Head : Kanokporn Kulsri
Associate Creative Director : Rachata Punyathanasakchai
Copywriter : Julalak Phinchaem
Strategic Planning Supervisor : Saharat Narukatpichai
Account Director : Jidapha Pimthanothai
Account Supervisor : Wutcharapon Putyon
Account Executive : Kittin Thupthai
Production Team : Brilliant & Million
Head of Multimedia Designer : Yuttana Chaiwat
Editor : Likasit Dacha
Original Video Footage from Tipco Brand