Leo Burnett Bangkok replaces the bottle with work tools in latest film for Thai Health Promotion Foundation
Leo Burnett Bangkok in partnership with the Thai Health Promotion Foundation encourage people to stop wasting their time and money drinking and spend more time working for a better life instead.
During these hard economic times, while many people are hustling doing extra jobs and putting in more work to strive for a better life, the Thai Health Promotion Foundation is concerned that drinking may prohibit some people from using their full abilities to work efficiently.
Thai Health Promotion Foundation also sees that drinking consumes up big chunk of people’s time that they could be spending working for better living conditions.
Leo Burnett Bangkok came up with this fun spot targetting Thai’s who are drinking too much to show how easy and more worthy it is to make a quick life turnaround. The concept shows how replacing alcohol with different working tools and spending time wisely to gain more money is a better approach than wasting time and money on alcohol.
Credits
Chief Creative Officer: Sompat Trisadikun
Creative Director: Skon Khanawuthikarn
Art Director: Nattnaree Kheaw-im
Art Director: Sompat Trisadikun
Art Director: Dusit Yapakawong
Copywriter: Ravisara Mekasuwanaroj
Agency Producer: Sarawut Lertkittipaporn
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Casting: Surangkana Suwanjinda
Colourist: Rattana Leedamrongprasert
Director: Suthon Petchsuwan
DoP: Teerawat Thitikornwanich
Executive Producer: Pattarajitr Trakarnkate
Online Artist: Rattana Leedamrongprasert
Producer: Nara Montrekul na ayudhya
Production Manager: Sumittra kudcharoen
Production Manager: A-vika Visansong
Sound Studio: Sound space
Account Management Director: Tida Vibulvanich
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
