Happiness Saigon has released this campaign that invites people to start a conversation about daring traveling experiences abroad in a time where borders remain closed.
Buying a Tuborg has never been this thrilling, your adrenaline level will spike in watching this campaign because the moment you open that bottle and you are a winner there’s no way back.
To add proof to Tuborg’s Open to More message Happiness Saigon and Tuborg partnered up to launch the “Escape the Ordinary” under-the-cap promotion, giving five duo’s the adventure of a lifetime with one of five extraordinary journeys including: diving with white sharks in Australia, camping on a volcano in Bali, ziplining in the jungle of Thailand, flying in anti-gravity in Singapore, and ice camping on the world’s deepest lake in Siberia.
The integrated campaign across OOH and digital demonstrates how experiences start with Tuborg. Besides featuring excitingly “threatening” imagery, the campaign assets demonstrate Tuborg’s extraordinary ring pull cap and the extraordinary adventure it can lead to.
Client: Tuborg Vietnam
VP Marketing: Andrzej Bialasiewicz
Brand Manager: Thanh Nguyen
Brand Manager: Ha Bui
Agency: Happiness, an FCB alliance
Executive Creative Management: Alan Cerutti
Executive Creative Director: Gregory Titeca
Creative Director: Marc Richard Vander Heyden
Concept Provider: Simon Pyson
Concept Provider: Iris Nuyts
Senior Concept Provider: Neena Felizzi Gatdula
Strategic Connectivity planner: Linh Nguyen
Business Director: Son Nguyen
Associate Account Manager: Trieu Dinh
Account Executive: An Nguyen
Head of Copywriting: Phuc Nguyen
Copywriter: Hoang Luu
Design: Trinh Mai