Digitas Singapore releases campaign promoting HSBC’s Revolution Credit Card and the HSBC Singapore app
HSBC Singapore believes there are better ways for brands to connect with people in its latest campaign by Digitas Singapore and PHD. Consumer trends are moving towards a new era of conscious living and spending, exacerbated by Covid-19 and its impact on world economies.
HSBC Singapore has taken a bold stance to focus on empowering consumers to live a more conscious lifestyle, supported by the HSBC Revolution Credit Card’s refreshed benefits and suite of mobile capabilities available on the HSBC Singapore app.
Collaboration and agility were key to the formation of this fresh and strategic positioning. HSBC Singapore, together with Digitas Singapore and PHD, began with a Google-partnered workshop and deep dived into consumer insights and trends to understand the fundamental needs of the customers. This resulted in a connected customer experience ecosystem that generated a more effective and personalised journey.
Perpetuated by the Covid-19 pandemic, millennial consumer priorities have shifted greatly towards mindful spending and contactless payment experiences. “We believe that zeroing in on what our customers want is the spark we needed to make change happen within HSBC Singapore.” says Alice Fok, Head of Customer Proposition and Marketing.
HSBC Singapore partnered with Spacebib for the launch, an online marathon platform, to bring the conscious vision to life for HSBC Revolution Credit Card customers. It’s all about fulfilling your passions – the refreshed card now earns you 10X Rewards on online and contactless payments to help you get more out of what you love. And managing finances better – with near instant card approval and flexible payment options like Spend Instalment and Pay with Points on the newly enhanced HSBC Singapore App.
Digitas’ Executive Creative Director, Joaquim Laurel said: “Our customers aren’t just asking how much an item is, they want to know how it will benefit them in ways more than satisfying a mindless need to consume. The campaign had to grasp that ethos to relate to our customers’ desires.”
With the new HSBC Revolution Credit Card, everyone is empowered to kick-start their conscious lifestyle.
5 Comments
It took a google powered workshop and deep dive to come up with this?
I could have told you without looking at any data that people are working out
and cooking more at home.
Sheesh!
This is a terrible ad hiding behind weak data. Data are just numbers if they aren’t insightful.
I remember when HSBC actually made decent ads.
Publicis (and a few other holding co.) needs to re-assess its hiring policies and personnel for top PMET jobs. Specially in the
light of poor work like this.
We are starting to see more and more companies being exposed for biased hiring practices that are most likely dictated by
the person at the top. It is shameful to see a company with over 50% of its workforce comprising people of one or two asian
countries outside Singapore.
You can call my comment racist, xenophobic etc….this company has been reported to MOM. Explain them why foreigners
with rubbish resumes occupy the top jobs while locals qualify only for the lowly positions in the secretarial pool and insignificant
account servicing ranks.
https://www.todayonline.com/singapore/47-firms-added-moms-watchlist-suspected-discriminatory-hiring-practices-against-sporeans
https://www.todayonline.com/singapore/explainer-how-fair-consideration-framework-protects-singaporean-jobseekers
*Note: ad agencies fall under “professional services”.
#stopthisshit