TBWA Singapore head of digital Leigh Arbon has joined Clemenger BBDO Melbourne in the role of planning director.
At TBWA Singapore, Arbon was most recently responsible for digital experience, platform partnerships and growing the agency’s content capabilities as its head of digital and content.
Prior to his time at TBWA Singapore, Arbon worked for TBWA in both Melbourne and New York, where he was part of the global Nissan United team, leading its global social media activity and helping Nissan’s agencies and clients throughout the world find new and improved ways of working with a focus on digital.
In his new role, Arbon will support the agency’s focus and growth across communications planning and customer experience.
Says Jacqueline Witts, head of planning, Clemenger BBDO Melbourne: “We are thrilled to welcome Leigh to our planning team. Leigh brings with him rich and diverse experience across digital, content and customer experience in addition to deep category experience in automotive and financial services. In addition being an exceptionally nice person, Leigh is a committed, passionate and innovative thinker who is ready to make an impact on our clients’ businesses and our own.”
Says Arbon: “I count myself lucky to be joining a world class team. I’m one week-in, working remotely and it’s already clear to me why Clemenger BBDO Melbourne has been so great for so long.”