Another Idea India’s, Hiten Bhatia directs this film for Welfare of Stray Dogs (WSD) which has been actively promoted by influencers and animal lovers on social media beginning 11th August.
WSD has been carrying out mass sterilization programmes for street dogs since 1994, following WHO recommendations on rabies eradication and dog population control. It also conducts on-site first aid and vaccination, and programmes on education and awareness.
WSD pioneered adoptions of Indies in 1995 and was also the first organization in Mumbai to have adoptathons for getting Indies adopted.
Abodh Aras of Welfare of Stray Dogs said: “The Indie dog is a hardy, loving, good looking, low-maintenance animal that is unfortunately neglected and seen as a “stray”. I am glad ‘Another Idea’ came forward to make a film that highlights the pressing need to adopt these wonderful animals.”
Gaurav Gandhi CEO of Another Idea said: “When we heard of this need, the team headed by Director of this film Hiten Bhatia and Producer Shuja Rahman were very excited. We are glad that we are playing a part in helping a good cause.”
A digital campaign where pet owners would be encouraged to post pictures of themselves and their Indie dogs will also be launched with the hashtag #ProudtobeIndiean on 14th August.
Client: The Welfare of Stray Dogs
Produced: Another Idea
Directed: Hiten Bhatia
Head Production: Shuja Rahman
Voiceover Artist: Tanvi Malhotra