McDonald’s gives people around the Philippines an opportunity to escape lockdown in new film via TBWA\Santiago Mangada Puno
TBWA\Santiago Mangada Puno Manila together with McDonald’s reminds us that sharing special moments with the our loved ones should always be our top priority in this film which brings this message to life.
Launched as an online film set against an acoustic remake of the Kita-Kits with McDo song, McDonald’s latest campaign features the Agoncillo family. The story opens with Judy Ann and Ryan taking the opportunity to sneak in a much-needed break from their daily routine to reconnect.
As the couple share carefree moments in the car, they drive up to their actual destination, a McDonald’s Drive-Thru, and order a Chicken McDo McShare Box to bring home to the family. What greets them at the end of their impromptu date is a charismatic Luna, who suspects they might have been on something else other than a regular errand. The spot ends with the family sharing a lovely moment in time over good food.
With the new home set-up brought upon by the on-going pandemic, a break from the usual pace will always be welcome – even if it’s a brief date to a McDonald’s Drive-Thru.
McDonald’s Marketing Director, Oliver Rabatan said: “McDonald’s is committed to remain accessible to everyone, especially during these trying times. Our McShare Box, for instance, is made more affordable so our customers can still have their favorite Chicken McDo at home – through McDonald’s Drive-Thru, Take Out, Pick Up, or McDelivery – and share this with their loved ones!”