Nabil Bank asks who will bring the country out of the dark in latest campaign via CREO Nepal
As Nepali people from across the world return home CREO, part of Group Outreach Nepal uses the words of Nabil Bank’s Anil Shah to welcome them back so that the country can surge ahead to build the Nepal of their aspirations.
Every nation is looking inwards and trying to figure out their strengths to be able to build a better tomorrow during these hard times. This communication, based on integrity and truth, is positioned to boost the morale of the nation and its youth. The inspirational and motivational message has been created to energize the positive vibes necessary to build a self-sufficient nation.
The film tell us that as we all know and according to the Nepal Government, millions of Nepali youths are staying abroad pursuing their career or education. Because of the pandemic and the global economic recession, many of them are now expected to return home.
Nabil Bank is the nation’s first private sector bank, who have always come forward in delivering excellence to the nation in an array of avenues for last 36 years. Nabil Bank is fully aware of what a huge task it is for the nation to give these returnees dignity and economic stability amidst this crisis, when the nation itself is reeling from a host of challenges. But the bank also believes that this is an opportunity to build a robust new Nepal if we move ahead together.
Each individual citizen of this country needs to engage themselves in ensuring that their brothers and sisters are taken care of upon their return, and are then accommodated in our society as they return with good exposure. The returning youth have gained a range of expertise through their work experiences abroad. We should create an atmosphere which nurtures their expertise and build an environment for self-employment. This alone can turn the crises into an opportunity and make the country robust and self-sufficient in the days ahead.
Mr. Anil Shah, CEO of Nabil Bank said: “the youth who till yesterday were our ‘Future’, are today our ‘Present’. He appeals to the Nation, and to its citizens, to come together and work with the youth towards the common goal of building a New Nepal by moving Together Ahead.”
