Tribal Worldwide Singapore appointed JTC Corporation’s customer experience consultancy and to digital duties

JTC Corporation (JTC), the state developer of Singapore in charge of spearheading the country’s industrial landscape, has appointed Tribal Worldwide Singapore to strategise and implement customer experience (CX) strategy that will transform its digital presence, and provide a frictionless end-to-end customer experience.

Tribal’s Total ExperienceTM (TX) cross-functional team of analysts, experience consultants and technologists will be dedicated to the undertaking. With a heavy focus on user research and adopt an iterative and measurable approach to revamp its website and customer service portal. The government agency’s digital presence will be designed to meet best-in-class standards in usability, desirability and utility.

Through the Sitecore Experience Platform, Tribal will also leverage the power of marketing automation to increase customer engagement across JTC’s marketing, property and facilities search and management systems.
The digital revamp will enhance JTC’s ability to improve its transactional self-service offerings.

Caroline Wong, Director, Communications Division at JTC, said: “We hope to give our customers an integrated, seamless, and enjoyable online experience when transacting with us, as well as to connect our customers with industry communities. Ultimately, we aim to improve our customers’ business efficiency, and empower them to scale their business.”

JTC’s decision to partner with Tribal Worldwide Singapore was motivated by the award- winning agency’s proven commitment to reinvent the customer experience and promote collaboration.

“Working with JTC is an excellent opportunity to create great brand experiences and showcase the sophistication of our TX capabilities,” said Leslie Goh, Chief Operating Officer at Tribal Worldwide Asia. “We hope to create a unique JTC brand experience that prioritises speed and scalability. Given the pace at which markets evolve in Asia, digital transformation is vital to improve both customer acquisition and retention,” she added.

Tribal’s successful track record with JTC also includes the relaunch of websites for three of its flagship industrial estates, including Punggol Digital District, Jurong Innovation District, and Sungei Kadut Eco-District.

The new websites bring to life each estate’s commitment to world-class sustainable infrastructure and thoughtful ecosystems that bridge the gap between industrial and commercial activities and the communities they effect.