Dentsu One Bangkok tells the story of the the Bangkok Bag with company founder Wasna Roongsaenthong Lathourus
Dentsu One, Bangkok tells the story of the Naraya Bag which is praised by foreigners as “The Bangkok Bag” in this film featuring Naraya Founder, Wasna Roongsaenthong Lathourus, a female fighter who has overcome a myriad of life obstacles and is now a successful entrepreneur.
Lathourus believes that everything in life can and will be better and through those life experiences she becomes inspired to design bags which are beautiful, durable, exquisite and reasonably priced to make sure that everyone can own her bags. Naraya is therefore “Bags of Life” or bags which are made with the fabric of life.
Director: Thanonchai Sornsriwichai
Chief Creative Officer: Subun Khow
Creative Director: Monchai Visuttinont
Copywriter: Nittaya Chanruechai
Art Director: Krisda Chamchuen
Agency Producer: Vorawit Prakornkaew
Production Company Producer: Patcharaporn Liewpairoj
Business Director: Nabhassanan Natsirisirabhat
Strategic Planner: Charn Boontherawara
Project Manager: Pornsuda Piyarattanapong
Account Manager: Kavinthip Chaiteerakij
Client: Chuanchom Plaingam
Assistant Director : Phongsakan Sonklin