The Leo Burnett Group Thailand showcases how easy it can be to save money with the Bank of Ayudhaya money saving app Kept by Krungsri
Leo Burnett Thailand has released new work for Bank of Ayudhaya Co., Ltd. launching the new normal of saving applications, Kept by Krungsri. With Kept you can live the same lifestyle without any change while at the same time enable you to save more money than ever.
People have always had the desire to save money but there are many obstacles and temptation along the way, making saving money a difficult task without needing to sacrifice the joy of living.
The spot illustrates the saving solution by using a simple visual like ‘Coins’ floating after people, following them as they live their regular lives. The coins then disappear into those people bodies to imply that they could simply save money while still enjoying their lifestyles.
‘Small change for BIG FUTURE’ is the key takeout from this spot. A simply switch to Kept will enable you to enjoy your same lifestyle while letting smart features from Kept help you save more money.
Client: Bank of Ayudhaya Co., Ltd.
Product/Service: Kept by Krungsri
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimungkalo
Creative Director: Prathan Udomsubvong
Art Director: Palapon Ngamjit
Copywriter: Prathan Udomsubvong, Sedthavuth Jarethammachit
Account Management Director: Rathawan Sukanake
Account Director: Apirat Leerattanakachorn
Account Executive: Chayanee Chean-aem
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Praewpakorn Chumsainaayudhaya
Production Company: Early bird house Co., Ltd.
Director: Kasemparn Jujindalert
Producer: Pavaranan Kanpairoh
D.O.P: Natdanai Naksuwan
Editor: Wisarut Deelorm
Retoucher: Pornlert Panna
Computer Graphic: Chocolate Studio Co., Ltd.
Sound Company: Cinesound Co., Ltd.
Post-Production: So Good House Co., Ltd.
Media Agency: IPG Mediabrands