Vistara’s first ever safety video combines necessary safety instructions demonstrated through various Yoga positions in new campaign via FCB India
Vistara, India’s finest full-service carrier, together with creative partner FCB India have released the airline’s first in-flight safety video that will be displayed in its brand-new Airbus A321neo and Boeing 787-9 Dreamliner aircraft, starting from 27 August 2020.
The new safety video combines necessary safety instructions demonstrated through various Yoga asanas or postures. The key objective of the video is to demonstrate safety instructions in a visually appealing manner to hold the interest and attention of customers. It also aims to take customers on a relaxing journey to some of the most picturesque and off-beat locations across the length and breath of India, showcasing the best of what the country has to offer as a travel destination. This is the first time that an airline of Indian origin has gone beyond aircraft cabins to illustrate in-flight safety. Vistara also became the first airline in India and one of the very few globally to convey the safety messages through sign language in this video.
Vistara’s safety video was filmed over 14 days in cities and towns covering four Indian states and a Union Territory, featuring a senior member of the airline’s cabin crew and a certified Yoga instructor. The shooting of the video started in sub-zero temperatures up north in Ladakh against the spectacular backdrop of Pangong Lake and inside the Chemrey Monastery. It moved down south to the scenic Kannur beach and to the historic remnants of Hampi in Karnataka, then to the east on the extraordinary Dawki river in Meghalaya, and finally culminating on the grandiose cliffs of Malshej in the Western Ghats of Maharashtra.
Vistara’s Chief Commercial Officer, Vinod Kannan, said: “There was no better way to show Vistara’s Indian roots and its global, contemporary outlook than this. Yoga is one of India’s greatest gifts to the world, practiced by hundreds of millions of people, and our country’s diverse landscape continues to surprise natives and visitors alike. The video combines both these aspects with important safety briefing to help travellers remain not just safe, but also arrive feeling fresh at their destinations.”
“Safety instructions do not necessarily have to be monotonous, and our intent with this video is to grab the attention of even the most frequent flyers.”
Vistara has developed the safety video in collaboration with its creative agency partners, FCB India. The videos will be played in Hindi and English.
Surjo Dutt, National Creative Director of FCB said: “Most safety instructions videos go unnoticed, playing in the background on our flights. But this one keeps you hooked from the very beginning. The essence of India – Yoga, clubbed with the awe-inspiring offbeat Indian destinations, wrap the life-saving safety briefing in the fabric of Incredible India. It gives the passengers something unprecedented to watch.”