TBWA\Singapore launches new animated campaign for Standard Chartered Bank which follows the journey of a chicken bringing two villages together
Standard Chartered’s global creative agency TBWA\Singapore has created and produced a new campaign that reinforces the importance of global trade and the Bank’s role in driving it, with renowned stop motion animation director Mark Waring.
The campaign uses an animated film to illustrate a complex issue in a relatable and relevant way, allowing for audiences anywhere to understand the power of global trade.
The animated stop motion film directed by Waring, who is behind animated films ‘Corpse Bride’ by Tim Burton and ‘Isle of Dogs’ by Wes Anderson, tells a charming story of two villages that accidentally chance upon each other’s egg and rice trade, and by default, discover the celebrated and much loved egg fried rice dish.
To create this film with stunning effect, all animated characters were sculpted, moulded and handmade along with handcrafted models and detailed sets built from scratch.
The film’s primary message reflects the Bank’s beliefs that the world is a better place when we exchange what we have, but also reinforces its’ commitment to driving global trade, even in these uncertain times.
The film supports Standard Chartered’s global brand platform and brand promise Here for good, ensuring that the Bank can be a force for good by promoting economic activity that makes a positive impact in the world.
Emma Sheller, Global Head of Brand and Marketing, Standard Chartered, said: “This animated tale sends a great message that without trade, there are so many wonderful things we would all miss out on. It is an authentic way of delivering the impact of what Standard Chartered has been doing for more than 160 years to enable trade across the globe.”
Andy Grant, TBWA\Singapore, Executive Creative Director, said: “Amazing things are created when we come together. We wanted to portray the advantage of global trade with a human story that delivers a powerful message, in an inspiring and uplifting way.”
Executive Creative Director: Andy Grant
Global Creative Directors: Perry Essig, Asheen Naidu
Senior Art Director: Franziska Krüger
Senior Copywriter: Anne-Marie Brandner
Global Business Lead: Melissa Hill
Group Brand Director: Benoit Freyburger
Brand Director: Ash Chaudhry
Brand Managers: Rachael Wong, Faith Pang
Brand Executive: Priscilla Lim
Chief Strategy Officer: Robin Nayak
Strategy Director: Michele Bouquet
Content Creators: Danial Khalis, Akanksha Nair, Widad Ismail
Executive Producers: Haydn Evans, Sariyanti Sannie
Producers: Fiona McGregor, Joelle Goh
Production Companies: Passion Pictures, Sixtoes TV,
Director: Mark Waring