BBH picks up Kraft Heinz China business

BBH China has been appointed as the creative brand lead of Kraft Heinz in China.

Following this appointment, BBH China will be the lead creative agency on three Kraft Heinz brands in the country including Master Soy Sauce, Heinz Western Sauces and Heinz Infant Nutrition. The agency’s scope of work will cover brand and communication strategy across the three brands.

Dhiren Amin, Chief Marketing Officer, Kraft Heinz, Asia said: “The BBH China team impressed us with their brand-building expertise, deep knowledge of the China market and the competence of their working team. We look forward to leveraging their expertise in accelerating preference for our brands in China.”

Christine Ng, CEO of BBH China, said: “It’s a great privilege to be appointed the creative agency for Kraft Heinz China. The company is well known for developing sophisticated integrated marketing campaigns globally and we are looking forward to partnering with them to create memorable and effective work in China.”