McCann Worldgroup Bangalore focuses on a different pandemic in this ‘The Ultimate Vaccine’ campaign for WWF India

Covid-19 may be just one of the deadliest pandemics during our lifetime. But McCann Worldgroup Bangalore has put the focus on another pandemic in this WWF India campaign about the increasing pressures on nature from deforestation, illegal wildlife trade and disruptions of entire ecosystems that increase the likelihood of future pandemics.

The film titled ‘The Ultimate Vaccine’ urges us to individually and collectively forge a stronger and healthier relationship with our natural environment to restore nature. Because nature is ‘The Ultimate Vaccine.’

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Credits
Chief Creative Officer: Prasoon Joshi
Client: Rituparna Sengupta
Creative Director: Unnikrishnan R
Creative Director: Ajith Emmanuel
Director: Puneet Prakash
National Creative Director: Ashish Chakravarty
Producer: Gaurav Gandhi
Regional Creative Director: Sambit Mohanty